The Egyptian pavilion at KOGS 2017
Egypt's petroleum sector pavilion at Kuwait's largest oil and gas show: 12 state companies, with the lead stand in the front row of Hall 6.
ISF Middle East 2019, Dubai
ISF Middle East is ATEX International's sports and fitness trade show in Dubai. Zain Exhibitions co-organised the 2019 edition with ATEX, a month after the two companies opened ISF North Africa in Cairo. The show targeted 5,000+ visitors and 175+ exhibitors and brands.
- Exhibitors and brands, 2018 edition
- 100+
- Trade visitors, 2018 edition
- 2,000+
- Pre-selected buyers in the 2018 Buyers Concierge
- 50+
- Of the 2019 exhibition space sold during the 2018 show
- 45%
About ISF Middle East
ATEX International of Dubai runs the ISF sports and fitness shows. It held four editions in the Gulf, two in the UAE and two in Kuwait, before the series came to Cairo with Zain in 2019.
ISF Middle East is a trade show for manufacturers, distributors and service providers in sports and fitness. For 2019 the show floor had two zones, Fitness and Sports, covering outdoor sports, urban sports, team sports, fitness and health, combat sports and facilities.
Zain's role
ATEX International organised the show and Zain Exhibitions co-organised it. ISF Middle East was the partner event of ISF North Africa 2019, and the strategic-sponsor package Zain offered for the Cairo show included a 9 m² stand in Dubai.
The 2018 edition
ISF Middle East 2018 ran 2–3 May 2018 at the Constellation Hall, The Address Dubai Marina. H.E. Saeed Mohammed Hareb, Secretary General of the Dubai Sports Council, opened it.
- 1,500 m² of exhibition space.
- 100+ exhibitors and brands from 20+ countries.
- 2,000+ trade visitors and buyers.
- A Buyers Concierge of 50+ pre-selected buyers who met exhibitors during the show.
- 75+ delegates at conferences on sports facilities management and sports medicine, and at CPD workshops.
2019 targets
These are the targets set before the 2019 show. Results for the 2019 edition are not available.
- Target: 5,000+ visitors.
- Target: 175+ exhibitors and brands.
- 45% of the exhibition space was sold during the 2018 show.
More case studies
All work
ISF North Africa 2019 and 2020
Egypt's first ISF sports and fitness trade show, co-organised with ATEX International under the patronage of the Minister of Youth & Sports.
The Egyptian pavilion at KOGS 2015
Egypt's national pavilion at the 2nd Kuwait Oil & Gas Show, one of three national groups among 212 exhibitors.
Tell us your sector and we'll show you where you fit
Our first relaunch show, the Healthy Organic Show, opens 25–27 May 2027 in New Cairo. Exhibitors, sponsors, ministries, federations and international organisers can talk to us today.